TikTok 101 to Promote your Small Business

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Learn how to use TikTok to promote your business and drive brand awareness

July 28, 2022
10:30 - 13:00
Digital Skills

Raise your brand awareness and build engaged audience with TikTok, the world’s fastest growing social media platform.


Join Katharina Kempf, founder of Dimension6 in this practical and interactive 2-hour workshop.

This workshop is designed for small business owners who want to raise brand awareness while also building a stream of leads via social media and develop their personal brand and reach a new, engaged audience.

With over 1 billion monthly active users, TikTok is currently the leading destination for short-form mobile video. ⁠With the right strategy, your content can quickly reach a worldwide audience, even with little to no followers.

TikTok is the marketing strategy for business owners to build a community and drive brand awareness, find new customers and increase online sales, retarget and sell to existing customers and turn prospects into leads.

During this workshop, you will...

  • Learn how to use TikTok to promote your business, gain insider knowledge on the TikTok platform algorithm
  • Build a winning account strategy that works for your business no matter its size⁠
  • Learn how to build a cult following in your niche to support you and your business with regular feedback, engagement and sales
  • Improve your views and engagement by following and creating emerging trends through proven content strategies
Who is this for?

This workshop is for business owners and entrepreneurs who want to use TikTok to market their business, develop their ideal content strategy and generate new leads by creating captivating short-form videos.

Marketing and social media managers are also welcome to build on their expertise and learn how to fulfil their client’s needs through content marketing.

You'll also have the chance to meet everyone else taking part to grow your network, and there'll be plenty of Q&A time for all those burning questions.

About the host

Katharina is the founder of Dimension6, a digital marketing agency that specialises in helping brands succeed in the short-form video space.

She joined TikTok in 2018 as one of the first employees and parted ways with the company in 2021 to establish Dimension6. With over half a million followers in China, she is also a Key Opinion Leader on Douyin, the Chinese version of TikTok.

Connect with Katharina on her website.

This workshop is being delivered by Echo in partnership with Loughborough University London's Digital Skills programme, where London-based businesses can access lots more free support.


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