How to build your digital presence for your brand or business

business
digital
online

Learn how to use ethical design patterns and principles to create a digital presence for your business or brand.

date
December 7, 2022
time
14:00 - 16:30
location
Online
DIGITAL SKILLS

Learn how to use ethical design patterns and principles for creating a digital presence for your business or brand.

description

Join Echo for this interactive workshop hosted by Olivia Dias, the digital design strategist at Driftime® Media.

This workshop is being delivered by Echo in partnership with Loughborough University London's Digital Skills programme, where London-based businesses can access lots more free support.

To book your place please register for a free ticket on Eventbrite and we'll be in touch by email to complete a short onboarding survey to confirm your place.

Workshop description

Join Olivia Dias, digital design strategist at Driftime® Media for this interactive online workshop.

This workshop is designed for small business owners who want to create an engaging, accessible website with longevity and growth in mind.

There is a myriad of quick-fix solutions out there for small businesses' digital presence which can feel overwhelming. In this workshop, we’ll explore how your website fits in with your wider business strategy and break down the small steps to crafting your website strategically and iteratively.

We’ll be exploring how to optimise the user experience, exploring intuitive navigation, accessibility, and how we can create a visually engaging platform.

During this workshop, you will...

  • Start by setting realistic expectations when it comes to your small business website strategy
  • Learn when and where to invest [time and money] into your digital presence
  • Consider how starting simple and thinking iteratively can take the pressure off when it comes to launching
  • Explore ethical design patterns and principles for creating digital experiences that are inclusive of diverse needs
  • Leave with a framework for creating a website that fits in with your long-term goals

We encourage you to bring your notebook, ask questions, and take part.

They'll also be plenty of allocated Q&A time for all those burning questions. Plus, you'll get a chance to meet everyone else taking part and build your network.

We will encourage everyone to have their cameras on and to engage in the workshop.

That way everyone is guaranteed to have a more fulfilling learning experience - it's always nice to see everyone's faces.

Who is this for?

This workshop is designed for freelancers, small businesses, entrepreneurs, and sole traders — or anyone who would like to learn how to improve their digital presence and develop a strategy to achieve long-term goals.

About the host

Olivia Dias - Driftime® Media

Olivia (she/her) is a Digital Designer & Strategist on the team at Driftime® Media, an agency specialising in strategic digital design for progressive brands that seek better standards for people, planet and profit.

Specialising in UX design and accessibility, Olivia has supported numerous brands and businesses to define and refine their online presence. Prior to Driftime®, Olivia ran a remote studio focused on empowering small businesses and solo entrepreneurs to launch online and create a sustainable digital presence. Today as part of the Driftime team, Olivia designs and runs workshops supporting clients to align purpose and profit as part of a long-term digital strategy.

Find out more: https://driftime.media/

This workshop is being delivered by Echo in partnership with Loughborough University London's Digital Skills programme, where London-based businesses can access lots more free support.

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