How to Use LinkedIn to Build an Incredible Brand and Business

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Discover how to grow your network and win new business using LinkedIn

September 14, 2022
14:30 – 17:00
Digital skills

Start building a strong network on LinkedIn to boost your business and learn how to stand out from the crowd.


Join Miguel Garcia, ex-employee at LinkedIn and founder of Fylo Learning to discover how to leverage the power of LinkedIn for your business or organisation.

By putting what you learn to practice you will be able to see results leading to more profile views, followers, connections, responses to messages, and shares of your advice and content.

During this engaging and interactive workshop, you will learn...

  • What should you be asking yourself before you spend time on LinkedIn?
  • Does your profile matter as much as your business page?
  • How can I apply advanced search features to find my ideal audience?
  • What exactly should I share, where should I share and how often?
  • How do I build relationships with influencers and decision-makers?
  • What are some new features on LinkedIn that can help me promote myself and win work?
  • What might I consider paying for to increase my reach?
  • What does success look like on LinkedIn?
Who is this for?

This workshop is designed for freelancers, small businesses, entrepreneurs, and sole traders — or anyone who would like to learn how to leverage LinkedIn to build an incredible brand and business.

You'll also have the chance to meet everyone else taking part to grow your network, and there'll be plenty of Q&A time for all those burning questions.

About the host

Since 2006, Miguel Garcia has helped thousands across the world to maximise their career and business potential with the use of social media and in 2016 he founded a digital learning agency called Fylo Learning in London.

In 2019 Miguel published his first book LinkedIn for Students, Graduates, and Educators following lessons learned while supporting universities and business schools.

This workshop is being delivered by Echo in partnership with Loughborough University London's Digital Skills programme, where London-based businesses can access lots more free support.


Get connected with a community that makes you tick.

What our members say

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"Echo is great! It's given me the opportunity to meet with interesting, talented people across London. It's a rewarding and enjoyable way to grow as an individual and a business."

Co-founder at Adventure Stories

"The value I got from Echo is trusting your community, understanding that there are so many people out there that can help you, and to ask for help. Meeting other local entrepreneurs on similar journeys made a huge difference for me."

Founder at REUS London

"Echo has provided me with a network of like minded people who have become firm friends. It has accelerated my business in a way I could never have done on my own. I absolutely love it!"

Founder at Lick & Mix

"Echo was instrumental in the early stages of our community project. The network has supported us with the know-how and tools to better serve our community."

David & Esana
Founders at Vine Connect

"Not only have I found new clients, I've also found a community of folk who have such a diverse skill set; you can find someone here for everything from photography to newsletter design. I've already benefited so much!"

Founder at Brick London

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