DIY Digital PR for your business

past workshops

Learn how to use online PR to grow your small business

May 11, 2022
10:00 - 12:30
Digital Skills

Do it yourself online PR to position and grow your profile, set yourself up as an expert and improve your visibility.


Join Rachel White, founder of House of DIY on this practical and interactive 2-hour workshop.

We’ll talk you through how you can use online PR to position and grow your profile, set yourself up as an expert and improve your visibility (in all the right places!).

Digital PR is a key asset to any overarching comms strategy. We'll talk about what's relevant right now and what you need to know - nailing the key points and exploring how you can put these into practice for your small business.

During this workshop, you will...

  • Gain an overview of how PR actually works in the digital space and why it's important especially during these uncertain times
  • Learn about Rachel's 4 pillars of digital PR and feel confident to put them into action alongside a strategy that works
  • Feel confident putting yourself out there for PR opportunities, and creating your own valuable content.
  • Learn the importance of leveraging your PR and the key ways to implement
Who is this for?

This workshop is for small business owners who want to learn the necessary skills to DIY their own digital PR strategy. PR is one of the best ways to build trust and credibility in your business or brand, and better still it's completely free!

You'll also have the chance to meet everyone else taking part to grow your network, and there'll be plenty of Q&A time for all those burning questions.

About the host

Rachel is the founder of House of DIY and PR agency, Brick London. She has worked with a huge portfolio of established and on-the-rise people and brands. Rachel left the agency world in 2010 and founded Brick in 2013.

As well as running her own small business, Rachel teaches as an industry-expert at the University of West London on PR and career development, and launched House of DIY in 2018.

House of DIY empowers start-ups with the confidence and skills to PR their business, through coaching and upskilling courses.

Connect with Rachel on her website.

This workshop is being delivered by Echo in partnership with Loughborough University London's Digital Skills programme, where London-based businesses can access lots more free support.


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What our members say

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"Echo is great! It's given me the opportunity to meet with interesting, talented people across London. It's a rewarding and enjoyable way to grow as an individual and a business."

Co-founder at Adventure Stories

"The value I got from Echo is trusting your community, understanding that there are so many people out there that can help you, and to ask for help. Meeting other local entrepreneurs on similar journeys made a huge difference for me."

Founder at REUS London

"Echo has provided me with a network of like minded people who have become firm friends. It has accelerated my business in a way I could never have done on my own. I absolutely love it!"

Founder at Lick & Mix

"Echo was instrumental in the early stages of our community project. The network has supported us with the know-how and tools to better serve our community."

David & Esana
Founders at Vine Connect

"Not only have I found new clients, I've also found a community of folk who have such a diverse skill set; you can find someone here for everything from photography to newsletter design. I've already benefited so much!"

Founder at Brick London

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Designed to equip you with the skills and knowledge needed to level up your business, project or side hustle, our workshops are led by Echo experts and shaped by the community.

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